Alcatel One Touch
The new identity of Alcatel One Touch stems from the idea of One Touch: to simplify and make technology easy to use. Inspired by that cause, the new identity aims to make the brand humanistic and accessible to all. Getting inspiration from a fingerprint, the new mark is a combination of human, technology, and interaction of the two.
Special Thanks: Gerardo Herrera
Project Type
Identity
Visual Design
Time
2015
Identity System
Brand Stationeries
Watch UI
Phone UI
Web Experience
Promotional Campaign
Brand Guidelines
Alcatel One Touch
The new identity of Alcatel One Touch stems from the idea of One Touch: to simplify and make technology easy to use. Inspired by that cause, the new identity aims to make the brand humanistic and accessible to all. Getting inspiration from a fingerprint, the new mark is a combination of human, technology, and interaction of the two.
Special Thanks: Gerardo Herrera
Project Type
Interface
User Interface
Timeline
14 Weeks
Identity System
Brand Stationeries
Watch UI
Phone UI
Web Experience
Promotional Campaign
Brand Guidelines