HDX
HDX was first launched in 2012 by Home Depot. It was built on the foundation of "trusted value," delivering premium products at an affordable price. What HDX lacks in quality, it makes up for with a low price and wide varieties. This makes HDX an ideal option for beginners and DIY-ers.
The new identity of HDX aims to provide a welcoming first sight into the world of home improvement. The new HDX is not a mere visual identity, but an experience that exists within every part of the brand. The aim is to make home improvement accessible and enjoyable to all.
Special Thanks: Andrew Gibbs + Jessica Deseo
Role:
Identity
Packaging
Time:
2018
⤷ HDX Identity
To emulate a friendly a welcoming brand, a range of cheerful expressions are used as the brand's pattern identity.
HDX
HDX was first launched in 2012 by Home Depot. It was built on the foundation of "trusted value," delivering premium products at an affordable price. What HDX lacks in quality, it makes up for with a low price and wide varieties. This makes HDX an ideal option for beginners and DIY-ers.
The new identity of HDX aims to provide a welcoming first sight into the world of home improvement. The new HDX is not a mere visual identity, but an experience that exists within every part of the brand. The aim is to make home improvement accessible and enjoyable to all.
Special Thanks: Andrew Gibbs + Jessica Deseo
Project Type
Identity
Packaging
Time Line
14 Weeks
⤷ HDX Identity
To emulate a friendly a welcoming brand, a range of cheerful expressions are used as the brand's pattern identity.