Hater Dater
Hater is a dating app that matches people based on what they hate. The new identity of Hater capitalizes on the quirky and raw language of the brand, pushing the brand not only visually but also strategically.
What drives and makes Hater unique is the idea of finding love through hate. The idea that everyone has things they dislike, and it's perfectly fine to have them. Hater encourages people to celebrate their imperfections together. It's about finding something common, in an uncommon ground.
Special Thanks: Owen Gee + Yo Santosa
Project Type
Identity
Brand Strategy
Timeline
14 Weeks
Identity + Graphic Language
⤷ A Direct + Quirky Language
Given the tonality and language of Hater, the graphic language takes on a raw and unbranded feel to let the subjects speak for themselves. Here, it showcases not only some of the things people despise, but also what the relationships of haters would look like.
Mobile Experience
Web Experience
Collaborations w/ Artists
⤷ The Heart of Haters
As a way to promote and expand the brand, Hater has collaborated with different artists who have worked with heart in their works and turned them around (literally) to fit with the witty attitude of Hater.
Making the Brand Physical
⤷ Introducing Cafe Hater
Cafe Hater is a place for people to come together to celebrate the things we hate, and the things we love.
⤷ A Mini Exhibition
The cafe will show case a series of objects that people hate, and the story behind them.
Brand Partnership: Hershey
⤷ Kisses from Hater
These Hater-special Kisses are the ideal sweets for people to snack on when talking about their hate. They also come with Hater pick-up lines to make conversations more interesting.
⤷ National Singles' Day (Feb 14)
Valentines are for lovers to celebrate their love, but also a day for haters to celebrate their hate. These Hater special kisses can be given out as pick-up lines on Feb 14. For all you haters out there looking for love.
Brand Partnership: Cards Against Humanity
⤷ Cards For Haters
What's a better way to promote Hater? With a party game that capitalizes on dark humor? Cards For Haters are a way for people to have some fun together and have a conversation about the things we hate.
Hater Dater
Hater is a dating app that matches people based on what they hate. The new identity of Hater capitalizes on the quirky and raw language of the brand, pushing the brand not only visually but also strategically.
What drives and makes Hater unique is the idea of finding love through hate. The idea that everyone has things they dislike, and it's perfectly fine to have them. Hater encourages people to celebrate their imperfections together. It's about finding something common, in an uncommon ground.
Special Thanks: Owen Gee + Yo Santosa
Project Type
Identity
Brand Strategy
Timeline
14 Weeks
Identity + Graphic Language
⤷ A Direct + Quirky Language
Given the tonality and language of Hater, the graphic language takes on a raw and unbranded feel to let the subjects speak for themselves. Here, it showcases not only some of the things people despise, but also what the relationships of haters would look like.
Mobile Experience
Web Experience
Collaborations w/ Artists
⤷ The Heart of Haters
As a way to promote and expand the brand, Hater has collaborated with different artists who have worked with heart in their works and turned them around (literally) to fit with the witty attitude of Hater.
Making the Brand Physical
⤷ Introducing Cafe Hater
Cafe Hater is a place for people to come together to celebrate the things we hate, and the things we love.
⤷ A Mini Exhibition
The cafe will show case a series of objects that people hate, and the story behind them.
Brand Partnership: Hershey
⤷ Kisses from Hater
These Hater-special Kisses are the ideal sweets for people to snack on when talking about their hate. They also come with Hater pick-up lines to make conversations more interesting.
⤷ National Singles' Day (Feb 14)
Valentines are for lovers to celebrate their love, but also a day for haters to celebrate their hate. These Hater special kisses can be given out as pick-up lines on Feb 14. For all you haters out there looking for love.
Brand Partnership: Cards Against Humanity
⤷ Cards For Haters
What's a better way to promote Hater? With a party game that capitalizes on dark humor? Cards For Haters are a way for people to have some fun together and have a conversation about the things we hate.